Content Strategie – Auf den Inhalt kommt es an!

Unter Content Strategie versteht man die strategische Planung, Erstellung und Verbreitung von Inhalten. So stellt man sicher, dass diese aufeinander abgestimmt sind. Sie legt grundsätzlich fest, welche Inhalte erstellt, wann sie veröffentlicht und wie diese gesteuert werden.

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